That’s what makes them busy.

And few busy people show up at work eagerly seeking more stuff they can add to the pile.

Which means that when you interrupt a busy person with your new project, new offer, emergency, need to know, memo, update, offer or invitation… it’s only going to be acted upon if it’s worth being at the top of the pile.

Not worthy for you to put it there. Worthy for the person you’re interrupting to put it there.

We need an empathy of attention. Attention is something that can’t be refunded or recalled.

Once it’s gone, it’s gone.

So, what have you done to earn it?
– Seth Godin